welcome to shadowprice.com: a customer retention science tool

What does shadowprice.com's logo signify?
Shadowprice.com's Value Optimizer solutions are like light rays. Those that penetrate represent unique solutions.

Each ellipse stands for a competitor's solution space.
Each competitor's gain in net present value of profit contribution against fixed cost is computed from 2 base load prices and 2 peak load prices (set in January and October), and 4 TV spot advertising decisions (set quarterly if it advertises).

The Value Optimizer shakes the profit gain ellipses as if they were tectonic plates turned on their sides.
It does so trying to shoot light rays through them.

A successfully penetrating light ray illuminates special price/advertising decisions for all competitors.
They are special because they produce profit gain solutions that leave no competitor worse off.

The ellipses are on the move even as they shake.
The whole set of ellipses moves to five different regions of the feasible solutions' space; the ellipses are reshaped with each move.


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