Good customer retention stratagems must beat the odds. Proving success requires a sound competitive testing ground depicting opponent stratagems, a starting values simulator that dooms no opponent from the outset, and a solver that satisfies two criteria:

1. All competitors must win, and by the same rule. The economist’s rule for winning market solutions is Pareto Efficiency. In our simulator, Pareto Efficiency bears its traditional meaning that no competitor be made worse off. Relative to “starting” profits from our starting values module, solver profits reveal, as yet unexploited, money making opportunities.
   
   
2. The best solution the solver can give should punish outliers who would break from the pack. In oligopolistic markets, conformity is virtuous.

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